GloNatural is a beauty company I created that sells at-home spa kits. The "Be Gradient Shower Bomb Kit" includes a headband, body wash, and 4 shower bombs. This brand strives to have the cleanest, most organic, and natural products on shelves, so I wanted to emphasize those characteristics through the design of the packaging. It's important to GloNatural that people know they are vegan and cruelty-free in order to target their audience, which is what I focused on highlighting the most. Since they cater to a young adult audience I wanted to keep everything fun, bright, and playful. By combining organic shapes and clean typography together, it represents the brand in a simple way.
side view
unveiling of box
box without sleeve
inside elements
instruction card holder
instruction card exterior
